Welcome to Proper Seven, where we fuse classical artistry with digital innovation.

proper seven
about us

We Are An Award-Winning Design Agency Revolutionizing Brands with Diverse Creativity and Exceptional Innovation

With a proven track record of success across various sectors, Proper Seven's work with high-profile clients showcases its ability to revitalize sales channels, enhance brand visibility, and craft bespoke digital experiences. The agency's ethos is driven by a passion for innovation, a relentless pursuit of growth, and a commitment to exceeding client expectations. At its core, Proper Seven is not just a beacon of excellence in digital creativity; it is a testament to the transformative power of female minority leadership in shaping the future of the digital and creative landscapes.

40+
dedicated clients

At Proper Seven, our commitment to data-driven excellence has propelled over 40 companies towards unparalleled success. Leveraging advanced analytics and market insights, we've crafted bespoke strategies that have not only reshaped brand identities but also significantly boosted their bottom lines. Our approach, rooted in meticulous data analysis, has consistently delivered measurable results, from enhancing customer engagement to optimizing marketing spend, proving that informed decisions lead to undeniable achievements. Our portfolio speaks volumes, showcasing a legacy of transformed businesses thriving in their respective industries, thanks to our unwavering dedication to data-driven results.

15+
awards and features

Proper Seven stands tall with a prestigious collection of over 15+ awards, alongside notable features and publications in leading industry outlets. Our innovative approach to digital marketing and design has not only set new standards but also garnered recognition from esteemed platforms across the globe. These accolades reflect our commitment to excellence, creativity, and the impactful results we deliver for our clients. Each award and feature underscores our position as a leader in the creative industry, showcasing our ability to push boundaries and redefine success.

12+
Locations

With a dynamic presence in 12+ locations worldwide, Proper Seven is uniquely positioned to offer unparalleled service and support to clients across the globe. Our expansive network ensures that we are always within reach, ready to aid and service any region, at any time. This global footprint enables us to deliver localized strategies with a universal appeal, ensuring that no matter where our clients are, they have access to our award-winning creativity and innovation. Our commitment to being readily available across different time zones exemplifies our dedication to client success and global market understanding.

01

Research

In our Research service, we dive deep to unearth valuable insights and trends, providing the foundation for design solutions that are not just visually captivating,

02

Design

We blend artistry and strategy to craft captivating visual narratives that not only grab attention but also drive results, making your brand unforgettable and influential.

03

Development

This is where visionary concepts and innovative design ideas evolve into fully realized,  solutions, ensuring your brand stands out in the digital world.

Who’s Behind the screen

Team

Michelle Richardson Headshot
Michelle Richardson
CEO and Creative director
Lance Richardson Headshot
Lance Richardson
Cro and president
Ryan Unger
copywriter
Amy Wong
ux designer
Emilee Jansen
UX Designer
Silvia Bernardi
Front end Developer
Alexander Turner
project management
Frequently asked

Questions

What types of design services do you offer?

As a full-service design agency, Proper Seven offers a comprehensive suite of design services tailored to meet every aspect of our clients' branding and marketing needs. Our expertise spans across brand services, including brand strategy and identity development, to the creation of compelling logos that resonate with audiences. We specialize in UI/UX design, crafting intuitive and visually appealing interfaces for websites and mobile apps. Our team produces a wide range of marketing materials, from print to digital, ensuring cohesive and impactful brand messaging. Video production and product development are also key areas of our expertise, enabling us to bring stories to life and assist in the launch of innovative products. Additionally, we create engaging social content designed to elevate your online presence and connect with your audience on a deeper level. At Proper Seven, we pride ourselves on being a one-stop shop for all design-related needs, delivering exceptional results that drive success.

How do you determine project timelines and pricing?

At Proper Seven, we determine project timelines and pricing through a customized approach, starting with a detailed scoping of your project and business needs to understand its specifics. We then discuss your budget and timeline needs to align our services with your priorities. Based on this, we offer tailored options that focus either on optimizing your budget or meeting your time constraints, depending on what serves your business best. This process ensures we deliver flexible and precise solutions, making us a reliable partner for achieving your goals efficiently.

Can you show examples of your previous work or a portfolio?

Yes, we can certainly show examples of our previous work. Our Instagram account is a great place to start, as it showcases a selection of our projects and gives a glimpse into the quality and variety of our work. If you have specific needs or are looking for examples in a particular project or industry, we're happy to share more targeted work samples, provided we have received permission from our clients to do so. Please note, some of our projects involve work that is confidential or protected by patents and intellectual property rights, and we respect our clients' requests to keep these details private. Rest assured, we will provide you with as many resources and examples as possible to ensure you feel confident and informed before we embark on any project together.

What is your approach to client collaboration and feedback?

Our approach to client collaboration and feedback is built on openness and a keen desire for client involvement. We wholeheartedly welcome our clients to engage with us to the extent they feel comfortable, understanding the value of their insights and preferences in crafting something truly special. Recognizing the investment clients make, we believe in honoring their input throughout the project lifecycle, ensuring their vision is integral to the final outcome.

We relish the opportunity to work closely with clients who wish to be actively involved in the creative process, as this collaboration often leads to the most innovative and personalized results. However, we also understand that our clients are professionals managing their businesses and responsibilities, which may limit their capacity for involvement.

For those who prefer to entrust the project entirely to us, we are fully equipped to take the lead. Our team of elite talent is adept at gathering all necessary information upfront, enabling us to deliver our best work, regardless of the level of client involvement. Whether you choose to join us on the creative journey or let us handle the details, we're committed to providing a seamless, satisfying experience and exceptional results that exceed your expectations.

Do you have experience in our specific industry or niche?

Yes, we bring to the table a wealth of experience spanning a diverse array of industries. Our portfolio includes work in industrial sectors such as construction, oil and gas, energy, environmental, social, and governance (ESG), water services, and trucking, among others. Beyond these, we have also successfully partnered with clients in technology, cybersecurity, health and fitness, medical, sports, fine jewelry, luxury cars, racing, real estate, and real estate development.

While our experience is broad, we recognize the importance of understanding the unique challenges and opportunities within each niche. Our approach is rooted in the belief that certain best business practices in marketing and design transcend industry boundaries. Nevertheless, we are committed to conducting extensive research—over 1000+ hours if necessary—to immerse ourselves in your specific industry. This dedication to understanding your business inside and out ensures that we can deliver tailor-made strategies and creative solutions that resonate with your target audience and align with your business objectives. Whether we're already familiar with your sector or not, our talented team is equipped to learn, adapt, and excel, ensuring that we deliver our best work by fully comprehending your industry and its people.

What sets your agency apart from others in the design industry?

What sets our agency apart is not just our expertise, but the unique personal journey of our CEO and founder, and our philosophy towards our work and client relationships. Our founder's passion for art was nurtured from a young age, painting alongside her grandmother and Plein Air painting and studying fine art. This early love for art, rooted in traditional techniques, evolved as she explored digital art, finding a bridge between the timeless principles of the Great Masters and the innovative possibilities of the digital realm. Her transition from aspiring to be the next Michelangelo to mastering digital art and design underscores our approach: blending classical artistry with digital innovation.

Our agency thrives on this fusion of traditional artistry and digital prowess, ensuring that every project we undertake is infused with creativity, precision, and timeless appeal. We're not here to simply produce work; we aim to create digital masterpieces that stand the test of time, crafting enduring partnerships with our clients. Our dedication to meaningful, impactful work and our commitment to our clients' success set us apart in the industry, making us more than just an agency—we're collaborators in creating something truly special.

Best of State Medallion

Proud Winners of Best of State - Marketing